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Sustainability isn’t a trend anymore — it’s a statement. Whether you’re exhibiting at a trade show, hosting a client event, or sending out welcome kits, eco-friendly swag is one of the most powerful ways to show your audience that your business cares about impact, not just impressions. The best part? You don’t have to sacrifice style, function, or brand visibility to be environmentally conscious. Many modern eco-friendly promotional items are more premium and more memorable  

Trade show swag should do more than look good — it should create impact. Learn five strategies to choose memorable giveaways, boost booth traffic, increase demo sign-ups, and nurture VIP relationships. From interactive NFC products to premium packaging and tier-based gifting, these ideas help you convert more leads into loyal clients.

Discover how to choose the right custom T-shirt for your next event — from volunteer teams to fundraisers, spiritwear, and performance gear.