tradeshow

Promotional products in 2026 are shifting from disposable giveaways to intentional, high-impact swag. Discover the top trends shaping branded merchandise—from sustainability and smart value to lifestyle-driven design—and learn how modern brands are creating promotional products that actually get used and remembered.

Trade show swag should do more than look good — it should create impact. Learn five strategies to choose memorable giveaways, boost booth traffic, increase demo sign-ups, and nurture VIP relationships. From interactive NFC products to premium packaging and tier-based gifting, these ideas help you convert more leads into loyal clients.